Brief:  Several environments for our girls to interact together, from Rock-N-Roll, to intimate “best friend” time, to high fashion posturing, all to help our girls create fantasy scenarios with Barbie.  Reinforcing brand identity with color and flair.

(1,2)  Rock-N-Roll set where our girls danced to a rockin’ track.  We then transformed the set into the Barbie “Pillow Play Set” staging area by changing out the colored Gels over the translucent walls.  In both sets, we droped mylar confetti to give more excitement to the image.

(3,4)   Drawing and finished set for Barbie’s Diary  Playset.  Conceptually, we created a canvas which we could project possible content of a young girl’s diary, while two young girls interacted with the diary playset within the environment.  For this we utilized high lumen digital projection.  We painted the architectural details directly onto walls, along with some furniture, but left the rest to the projection.