California Dept. Health
Joe Public, directors

Brief:  Cooking Show with soft spoken, believable
assembly of ingredients that make up a cigarette. Bright, simple, quick and easy read as a cooking show.  Ingredient containers needed to be like food containers, without being too scientific, yet we wanted to imply some sense of toxic or danger.

1,2)  Set on stage for the cooking show, note the 
labeling and glassware, standard cooking utensils and appliances.  Strong monochromatic feeling.

3)  Revised concept sketch with the approximate
final set configuration.  Specifically I wanted to show our prop intentions and what I saw on the work surfaces.

4)  I designed a cookbook page for our chef that
listed the ingredients and described how to combine them in order to make a good tasting cigarette.