Brief:    All Asia campaign for the full line of Chrysler vehicles.  Needed an Asian market that could quickly be converted to Thai, Korean, Japanese, or Taiwan - each culture is unique and some are easily offended if the cultural cues aren’t correct.  

(1-3)    We did so much research on this job.  It was made very clear that there was no room for any mistakes, and the client and agency were thrilled, even complimentary about some of our details!  This was set up on a downtown street where nothing had existed before, we brought in everything (and gave a lot away at the end of the day to crew and charity).

This spot was one of several (15 days of shooting), but it is my favorite of the campaign.

(4)  I had to make a careful plan for where everything would go, so we could have our cultural elements prepared, and so we had enough dressing... there is so much stuff in a market!

(5)  This is one of the best references for a Thai
market.  I really liked the use of umbrellas and tarps for shade, and boxes used for tables. Baskets and scales are used to prepare purchases.