Brief:  “The Loading Bar” is a place where common DSL and Dial-up are served very slowly, along with everything else.  This is a regular bar, with regular people, but their lives could be so much different with Comcast Cable Internet Services.

1, 2)  Interior of “The Loading Bar” booth area and behind the bar.  We had to be sensative to showing alcohol - specifically, no hard liquor.  So we used objects emphasizing old fashioned, specifically, slow methods of common everyday tasks, clocks that always need winding, and portraits of our heros of fishing (probably the slowest pastime ahead of watching grass grow). The tortoise was a particular mascot to slow, as Molasses was it’s tonic.  Ship travel, a thing of the past - with exception to recreation - was celebrated with neon and paintings.  And hourglasses a far cry from the now common digital alarm clock.

3)  The concept drawing of my proposed amendments to the location.  I suggested adding the panels and spindled dividers for depth, and a little “romance meets barfly”.

4-6)  Different scenes within the bar showing the neon signs Martin and I came up with to drive our point home.  Within this column are the color concepts for these, and below, the exterior sign for “The Loading Bar”, which cycled as if it were
loading.