Mazda Miata
Charlie Watson, director

Brief:    Slick futuristic city where the Mazda Miata will fit right in, except that the Miata is an escape vehicle. So the driver, negotiates all the urban catacombs, moving so fast down one city street, the buildings shatter, exploding high into the air! At that moment the world shifts and the city ‘blocks’ come down, forming a monumental desert landscape of open road and freedom.

(1,2)  The modern city scape composed by using  the block motif - translated as segments, as well, to facilitate the quick read.  I have a vision that urbanity will find ways of integrating nature into architecture, in other ways than gardens. Perhaps such as I have done here, using an illuminated image of monument valley (fore- shadowing of the escape) on our hero building - we see it the most in the opening shot). Charlie Watson adjusting some urban posters, and Chuck Schuman beyond.

(3)  A detail of the paper building, one of my favorites.  A typical building in the background.

(4,5)    The transition from dark city to beautiful, glorious desert landscape was emphasized by the lighting, but also the banality and gothic darkness of the looming architecture.  This is the street that explodes in sequence following our Miata as it zooms toward a better today!  At the end of the street, or nearly, the world turns as if we were the hand on a clock and the face just jumped 15 minutes beneath us!  Voila! before us lies an empty desert which soon fills with falling blocks that build up to become monument valley.  A long open road lies ahead screaming FREEDOM! This is the job we learned how difficult it is to take organic landscape forms like rock and cactus, and make them sensical in a 
block world.  Later on MPV we resolved this by painting our landscapes onto the blocks and carefully assembling them.