Brief:    “I Dream Of Jeans”.  A take off on “I Dream Of Jeanie”, where our heros and heroines are doing thier bit in a “Jeanie’s Bottle” environment.  The jean clad youth were to dance all upon and around the set, hence the (once again) Busby Berkeley type of staging.  

There was a time there, in this business where Busby Berkeley’s name would be tossed around like Irving Penn, or Sally Mann - or, er.... maybe I should say Henri Cartier-Bresson or Richard Avedon.  You get what I mean.

(1)  The final set in action, spring-y youth about to pounce into a dance number...

(2)  The Maquette, which, as a part of my process, I always find useful in either explaining my vision, or helping our production team define an idea with our client of agency. Sometimes it is all you can do...

(3)  A better view of the plexiglass deck (which was up lit with specular light).

(4)  There were swinging good times to be had by many... this young lady, just couldn’t stay in  focus...